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Meat and Potatoes for Your Affiliate Dietby: Beka Ruse
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Introduce the Product
What is the product you're advertising? What does it do?
Directly after your grabber, give a compact explanation of your product. Keep this explanation short, while still being very clear. This should still be a very short section of your text. |
By writing your own copy, you can directly target your unique audience. Make the most of this opportunity! Clearly explain how your readers will benefit from this product.
No one knows your audience like you do. Suggest a variety of product uses just for them, and give examples. This is the time for details - make this section long and rich.
Is the fact that you can make money online becoming more clear to you? If not, I'm sure that with just a little more studying, all the facts about Internet affiliate marketing will fall into place.
You've come so far - you've laid out exactly what the product is and how it will help your unique audience. Now, seal the deal - tell your readers to purchase the product! Include your affiliate link in this section.
This step may sound strange, but it's necessary. Often, people hear about a product and are genuinely interested, but fail to actually make a purchase. A clear call to a simple action cuts down on buyer ambivalence. Don't be pushy - just change your verb tenses to the imperative. Instead of:
"If you think that you fit this profile, you might want to think about buying this product."
Say: "Click here to order an account today."
If you don't feel ready to write long copy yourself, ask your affiliate program manager for help! Many companies release well-written articles by respected authors that you can reprint free of charge.
The novelty of the Web is wearing off. People online now are busy. Surfers won't make a purchase unless you make a great case for what they'll get out of it. And you're not going to do that with just a banner ad.
If this article helped you to pick up some pointers about selling affiliate products that you can put into action today, then by all means, do so. You won't really be able to gain any benefits from your new Internet marketing knowledge if you don't use it.
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